From April 23 to 29, my artwork titled 'Mona Lisa's Daughter' was displayed on two giant screens in Times Square, including a 100-foot-long one, establishing one of the most important moments of my career so far.
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From April 23 to 29, my artwork titled ‘Mona Lisa’s Daughter’ was displayed on two giant screens in Times Square, including a 100-foot-long one, establishing one of the most important moments of my career so far.
For this special occasion, I selected my piece called ‘Mona Lisa’s Daughter.’ In this article, I will explore the remarkable journey of this painting.
Who is Mona Lisa’s Daughter?
If you know my name, you probably already saw images of this painting. Truth be told, I’m obsessed with this painting. It’s likely one of the best artworks I’ve ever produced. Everything about it captivates me: the dimensions, the technique used, the selection of colors, the backstory, and the final result.
In 2023, I created Mona Lisa’s Daughter, a fictional character inspired by my profound admiration for the Renaissance period and my desire to pay homage to my homeland.
For sure, if you ask around, most people would agree that the Mona Lisa is probably the world’s most famous painting. Over the years, the painting has reached an iconic “celebrity” status. Modern research has uncovered interesting details about how the artwork was created and the woman portrayed in it: Lisa del Giocondo.
Did you know, for instance, that there are actually two Mona Lisas, painted 30 years apart?
My painting is an imaginative exploration based on the idea that Lisa del Giocondo lost her baby daughter at birth. I aimed to create a statement piece that captures the fragility, strength, and conflicting forces governing our world. Mona Lisa’s Daughter symbolizes the Yin and Yang, representing beauty, decay, life, and death.
What is the big deal behind this painting?
The moment I first revealed this painting to some friends, I quickly realized it carried a powerful message. Their reactions inspired me to exhibit it even more. Since then, Mona Lisa’s Daughter has been featured in Vogue Magazine and now graces a massive digital billboard in Times Square.
My team and I decided we wanted this painting to be as famous as the original one. We aimed to honor Leonardo Da Vinci’s masterpiece without just making a copy, and at the same time, create something new and fresh.
This isn’t the first time I’ve drawn inspiration from past works. My first collection, Romeo and Juliet, is an interpretation of Shakespeare’s play, and The David, a triptych, were both showcased during Art Basel Miami.
Key concepts behind this painting
The painting conveys the idea of opposing yet interconnected forces in life, which is a core concept rooted in ancient Chinese philosophy. Following this concept, a woman, like Mona Lisa, may “live” forever, but her daughter won’t.
To represent this paradox, some sections of the painting are well-defined, while others are left gray and intentionally unrefined.
Mona Lisa’s Daughter is destined to travel the globe and appear in some of the most renowned magazines worldwide.
That’s precisely why it made its way onto two billboards in Times Square.
The Event In Times Square
The Times Square event was organized in partnership with a gallery. We meticulously planned the launch, but then, out of the blue, the gallery vanished. Yes, you read that correctly.
The exhibition was called off…
A little drama
This turn of events made the news, and several artists, myself included, lost both the chance to exhibit and the money invested.
I had already arranged my trip to New York, including flight tickets and hotel accommodations, so the only option left was to try and make things work regardless of the situation.
I wasn’t ready to accept a “no,” so I tapped into my resources and made it happen without any gallery support.
In fact, the painting ended up being featured on not just one, but two different billboards.
It turned out to be a huge success for me.
Mona Lisa’s Daughter is now off to Miami for a solo exhibition and will be in London this summer.
There are plenty more surprises in store for this captivating piece.
To stay updated and follow this amazing journey, I’ve even created an Instagram page dedicated to Mona Lisa’s Daughter.
Additionally, we’re releasing a limited number of prints to celebrate her.
To end off, the incredible journey of Mona Lisa’s Daughter, from its creation to gracing billboards in Times Square, has been nothing short of remarkable. As the painting continues to travel the world, garnering recognition and appreciation, it stands as a testament to the power of art and perseverance. Be sure to follow her Instagram page to stay updated on her adventures and don’t miss the opportunity to own a piece of this captivating story through the limited edition prints.
The legacy of Mona Lisa’s Daughter is just beginning, and I couldn’t be more excited to see where this artistic voyage takes us.
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Alex Righetto is an Italian artist based in the US, known for his vibrant and bold paintings that reinterpret Italian and European history in a contemporary context. His work has been featured in various exhibitions and publications, including Vanity Fair and Vogue
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