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Times Square: The Exciting Journey of Mona Lisa's Daughter Painting

From April 23 to 29, my artwork titled ‘Mona Lisa’s Daughter’ was displayed on two giant screens in Times Square, including a 100-foot-long one, establishing one of the most important moments of my career so far.

For this special occasion, I selected my piece called ‘Mona Lisa’s Daughter.’ In this article, I will explore the remarkable journey of this painting.


Who is Mona Lisa’s Daughter?

If you know my name, you probably already saw images of this painting. Truth be told, I’m obsessed with this painting. It’s likely one of the best artworks I’ve ever produced. Everything about it captivates me: the dimensions, the technique used, the selection of colors, the backstory, and the final result.

In 2023, I created Mona Lisa’s Daughter, a fictional character inspired by my profound admiration for the Renaissance period and my desire to pay homage to my homeland.

For sure, if you ask around, most people would agree that the Mona Lisa is probably the world’s most famous painting. Over the years, the painting has reached an iconic “celebrity” status. Modern research has uncovered interesting details about how the artwork was created and the woman portrayed in it: Lisa del Giocondo.

Did you know, for instance, that there are actually two Mona Lisas, painted 30 years apart?

My painting is an imaginative exploration based on the idea that Lisa del Giocondo lost her baby daughter at birth. I aimed to create a statement piece that captures the fragility, strength, and conflicting forces governing our world. Mona Lisa’s Daughter symbolizes the Yin and Yang, representing beauty, decay, life, and death.

What is the big deal behind this painting?

The moment I first revealed this painting to some friends, I quickly realized it carried a powerful message. Their reactions inspired me to exhibit it even more. Since then, Mona Lisa’s Daughter has been featured in Vogue Magazine and now graces a massive digital billboard in Times Square.

My team and I decided we wanted this painting to be as famous as the original one. We aimed to honor Leonardo Da Vinci’s masterpiece without just making a copy, and at the same time, create something new and fresh.

This isn’t the first time I’ve drawn inspiration from past works. My first collection, Romeo and Juliet, is an interpretation of Shakespeare’s play, and The David, a triptych, were both showcased during Art Basel Miami.

Key concepts behind this painting

The painting conveys the idea of opposing yet interconnected forces in life, which is a core concept rooted in ancient Chinese philosophy. Following this concept, a woman, like Mona Lisa, may “live” forever, but her daughter won’t.

To represent this paradox, some sections of the painting are well-defined, while others are left gray and intentionally unrefined.

Mona Lisa’s Daughter is destined to travel the globe and appear in some of the most renowned magazines worldwide.

That’s precisely why it made its way onto two billboards in Times Square.

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The Event In Times Square

The Times Square event was organized in partnership with a gallery. We meticulously planned the launch, but then, out of the blue, the gallery vanished. Yes, you read that correctly.

The exhibition was called off…

A little drama

This turn of events made the news, and several artists, myself included, lost both the chance to exhibit and the money invested.

I had already arranged my trip to New York, including flight tickets and hotel accommodations, so the only option left was to try and make things work regardless of the situation.

I wasn’t ready to accept a “no,” so I tapped into my resources and made it happen without any gallery support.

In fact, the painting ended up being featured on not just one, but two different billboards.

It turned out to be a huge success for me.

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This is the storefront of the gallery that disappeared. Some artists were protesting in front of it

The tour

Mona Lisa’s Daughter is now off to Miami for a solo exhibition and will be in London this summer.

There are plenty more surprises in store for this captivating piece.

To stay updated and follow this amazing journey, I’ve even created an Instagram page dedicated to Mona Lisa’s Daughter.

Additionally, we’re releasing a limited number of prints to celebrate her.

To end off, the incredible journey of Mona Lisa’s Daughter, from its creation to gracing billboards in Times Square, has been nothing short of remarkable. As the painting continues to travel the world, garnering recognition and appreciation, it stands as a testament to the power of art and perseverance. Be sure to follow her Instagram page to stay updated on her adventures and don’t miss the opportunity to own a piece of this captivating story through the limited edition prints.

The legacy of Mona Lisa’s Daughter is just beginning, and I couldn’t be more excited to see where this artistic voyage takes us.


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Mona Lisa’s Daughter (@monalisas_daughter) • Instagram photos and videos

A vibrant and colorful artwork displayed on a large digital screen in the midst of Times Square.

Alex Righetto's Artwork will be shown on a jumbotron in Time Square

Renowned artist, Alex Righetto, is set to showcase his artwork in New York City for the first time in his career. The “Exploring the World” exhibition will take place on the Times Square billboard from Friday, April 21st to Thursday, April 27th, from 6pm-8pm NYC local time. This highly anticipated event is expected to create a buzz among art enthusiasts and draw the attention of millions of people who visit Times Square every day.

Alex Righetto is known for his unique artistic style that captures the essence of the natural world in a vibrant and dynamic way.

The “Exploring the World” exhibition will showcase some of Alex’s best works, featuring intricate details and vivid colors that showcase his mastery in the art world. His name will be prominently displayed alongside his artwork, ensuring that he receives the recognition he deserves.

The exhibition will take place during the 6pm-8pm time slot in Times Square, when the billboard is the busiest.

Alex’s artwork will be displayed once during the 6pm hour and once during the 7pm hour for seven consecutive days. This means that hundreds of thousands of people will have the opportunity to see his artwork, creating a new level of exposure for the artist.

Alex Righetto’s first show in New York City is expected to be a major event, and art enthusiasts and critics alike are eagerly anticipating this exhibition. It is an opportunity to showcase his unique style to a new audience and introduce the world to his artistic vision.

"Alex, your works are impeccable!

With a refreshingly dynamic execution, you use negative space and emphasize natural lighting with meticulous detail. showcasing your exploration into creating representational forms with strong emotional heft.

You alternate between various poses making the subject look direct yet non-confrontational, simultaneously exuding a level of intimacy worth of human connection. Like looking into a mirror.

You elicit a direct reaction from your viewer as they are confronted with these sophisticated figures, allowing for meditation on your artistic intent and distinctness Well done"

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Alex Righetto featured in Artist Weekly

Italian Artist Alex Righetto’s Booming Career and Unique Storytelling Approach to Art

Los Angeles, Mar 1 2023 – Alex Righetto, the Italian artist currently based in the United States, has made waves in the art world with his captivating artwork and unique storytelling approach. His career, which has only been active for two years, has already achieved significant milestones and shows no signs of slowing down.

In a recent article by Artist Weekly titled “Alex Righetto’s artistic career is booming,” the publication highlights the artist’s impressive achievements. Alex has made a splash at Art Basel Miami for two consecutive years and has established a permanent gallery at Priano, a prestigious design center in Tampa. His work has also been featured in notable publications such as Vanity Fair and Vogue, solidifying his status as an artist to watch.

What sets Alex Righetto apart from other artists is his storytelling approach to his art. He views his paintings and collections as narratives, creating a storyboard where each piece represents a chapter. This fresh approach transforms his art into an interactive experience, allowing viewers to engage with the story.

One of his earlier collections reimagines the famous love story, Romeo and Juliet. Rather than simply retelling the tale, the artist has ingeniously used it as a metaphor to explore the personal transformations required to sustain a relationship. This collection has quickly become a cultural phenomenon that thousands of people have experienced and described as a “must-see” and “unique” opportunity. Lucky visitors have even had the chance to take personal tours with the artist himself.

A vibrant and colorful artwork displayed on a large digital screen in the midst of Times Square.
Don’t miss “Exploring the World” by Alex Righetto, featured on a Jumbotron in Times Square.


In April, Alex’s artwork will be showcased in the bustling Times Square in New York, offering a prime opportunity for even more people to experience their unique perspective thanks to The Evac. Additionally, thanks to The house of arts gallery, this artist will have the chance to exhibit his work in Miami, further cementing his place in the art world.

Alex Righetto is an artist who takes great pride in his Italian heritage and aims to showcase it through his work. He creates a bridge between the past and the present through his art by taking inspiration from Italian historical events, figures, and cultural elements. He then gives them new life through his unique artistic lens, breathing fresh vitality into the subjects and highlighting their significance.

By following Alex Righetto on social media (Instagram: @alex.ghetto) or subscribing to his newsletter, art enthusiasts and collectors can stay up-to-date with his latest exhibitions and artwork. As his popularity continues to soar, some of his pieces have already seen an increase in value, making it a wise investment opportunity for those interested in art collecting.

Alex Righetto’s artistic career is booming, and with his exceptional talent and dedication to his craft, there’s no doubt that he will continue to make waves in the art world for years to come.